How to Develop a Personal Leadership Philosophy

How to Develop a Personal Leadership Philosophy That Inspires Your Team

Imagine you’re the captain of a ship. You get to wear a fun hat and everyone calls you their leader. Lucky for them, you’re a good leader: fair, kind, level-headed. In general, everyone on the ship thinks you’re doing a great job. And you think so too. But there’s a major problem — you don’t […]

Read More
73 Must-Have Branding Tools

73 of the Best Branding Tools for Your Online Business

If you want to build a respected online business, branding is non negotiable. It changes your business from a commodity — like everything else on the market — to a unique offering, only provided by you. Thankfully, there are a TON of tools that can help businesses develop unique, instantly recognizable brands. But how do […]

Read More
Importance of Leadership

The Importance of Leadership in Your Business’s Success

There’s no such thing as a natural-born leader.  Leadership is not an innate gift from the Almighty. Instead, it’s a skill that must be learned.  And the hard truth is, your leadership abilities affect everything in your business whether you’re a “natural-born leader” or not. So, if you ever find yourself unhappy with your team’s […]

Read More
Empathy Map Template

How to Use a Customer Empathy Map to Supercharge Your Marketing: Our Internal Process Revealed

“Know your target audience” is common marketing advice, but it’s vague. We’re all good marketers here. We know it’s important to understand our audience. But how do we get from a general picture like… “Greg is our customer avatar. He’s 45 and loves to shop at Sears.” (Greg, you can do better than Sears. I […]

Read More
The 4 Levels of Passion, and Why Your Passion-Based Business Failed

The 4 Levels of Passion, and Why Your Passion-Based Business Failed

By: Chase Neely and Robert Lucas Step 1: Find your passion. Step 2: Build a business around it. Seems simple enough, right? But that’s the problem. Passion isn’t simple. And neither is a passion-based business. The idea that entrepreneurs should only do things they’re passionate about or that the only businesses worth pursuing are the […]

Read More
Brand Strategy Template

A Failsafe Template to Build Your Brand Strategy

I swear it’s the same every time. I’m in a conference room with a few people, all of them invested in building a new business. I can see the passion in their eyes, and I can feel the strength of their vision. And I get this weird sense. It feels like I’m afloat in an […]

Read More
How to Structure a Presentation

The Best Way to Structure a Presentation

Guest Post by Scott Schwertly of Ethos3. The year was 2005. I had several years of work experience under my belt in the non-profit space and was offered a new position at a very large publishing company. I had wanted to make the non-profit-to-corporate jump for quite some time, so this was a dream come […]

Read More
The Complete Guide to Building a Personal Marketing Plan

The Complete Guide to Building a Personal Marketing Plan

McDonald’s, Pepsi, Netflix, and You. What’s the common thread? You’re all brands. Yes, you read that right. Even if you don’t think of yourself that way— You are a brand. Here’s why: You’re selling something (but not in the way you think). You make an impression on people. You need fans. You stand for something. […]

Read More
6 Proven Branding Ideas

6 Proven Branding Ideas and Tips You Can Use to Grow Your Platform

Create a good logo… Find your target audience… Make your website look professional… And post on social media as often as possible. At this point — everybody knows that stuff. Sure, those things are important— But are they the most effective things you could be doing to build your platform? Here at Leverage, we’ve tested […]

Read More

How to Become a Motivational Speaker: The Complete Step By Step Guide

I hope you’re serious about this… Because this post isn’t a “hack.” And it’s not a “cheat sheet.” I’m about to tell you everything I know about how to become a motivational speaker. I’ve been booking, marketing, and coaching speakers since 2005. In that time, I’ve learned what works and what doesn’t. What you’re about […]

Read More
Scroll to Top