The Complete Guide to Building a Personal Marketing Plan

The Complete Guide to Building a Personal Marketing Plan

McDonald’s, Pepsi, Netflix, and You. What’s the common thread? You’re all brands. Yes, you read that right. Even if you don’t think of yourself that way— You are a brand. Here’s why: You’re selling something (but not in the way you think). You make an impression on people. You need fans. You stand for something. […]

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6 Proven Branding Ideas

6 Proven Branding Ideas and Tips You Can Use to Grow Your Platform

Create a good logo… Find your target audience… Make your website look professional… And post on social media as often as possible. At this point — everybody knows that stuff. Sure, those things are important— But are they the most effective things you could be doing to build your platform? Here at Leverage, we’ve tested […]

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How to Become a Motivational Speaker

How to Become a Motivational Speaker: The Complete Step By Step Guide

I hope you’re serious about this… Because this post isn’t a “hack.” And it’s not a “cheat sheet.” I’m about to tell you everything I know about how to become a motivational speaker. I’ve been booking, marketing, and coaching speakers since 2005. In that time, I’ve learned what works and what doesn’t. What you’re about […]

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How to Brand Your Company Our Proven Brand Development Process

How to Brand Your Company: Our Proven Brand Development Process

“Did you guys see the IHOP rebrand?” “Yeah. Super weird. They’re International House of Burgers now. How crazy is that?” See that up there? ^ That’s “brand equity.” It’s the intangible, intrinsic business value that comes from instant recognition and attention. Mega-brands like Nike, Coca Cola, McDonald’s, and even IHOP (or should I say IHOB?) […]

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Personal Branding Examples

Personal Branding Examples: A Case Study of Top Personal Brands and Why They Work

Ever wonder why certain personal brands become wildly successful and some never get off the ground? I have. In fact, for a long time, I thought building a personal brand that actually caught on was the equivalent of winning the lottery. A few fortunate souls received a golden ticket—and the rest didn’t. But luckily, I […]

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Creating Digital Products

The Definitive Guide to Creating Digital Products Your Audience Will Actually Buy

So you wanna create a digital product. Because you know: Digital Product + Automated Sales = Passive Income. And just thinking about how a passive income stream could impact your life excites you beyond belief. But when it comes to actually creating a digital product, you don’t even know where to start… Everyone recommends making […]

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Rebranding Checklist

The Rebranding Strategy Crash Course (Includes a Free Rebranding Checklist)

It was a cold January morning at IHOP headquarters. A group of creative directors sat around a conference table. “Our bread-and-butter is pancakes. There’s no way we could switch to burgers. That would just be bananas.” “Ellis, I think it’s bologna too. But if we don’t do this, we’ll be toast. Waffle House will consume […]

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Best Lead Generation Tools

The 11 Best Lead Generation Tools on the Market

You need leads. But you can’t do it alone. There are a lot of tools out there to help you turn website visitors into leads, but there’s a problem: With so many options, it’s hard to decide which is best for your business. If you’re like the rest of the marketing world, you’re pressed for […]

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How to Increase Blog Traffic

How to Increase Blog Traffic: A Proven Blueprint to 1000’s of Monthly Visitors

You’ve been blogging for a while now. You write incredible posts with unique insights, you have your blog set up just how you want, and everything is going great…except one thing: You don’t have much traffic. How in the world do you start generating consistent visitors? It seems impossible. You’ve tried everything the “experts” say […]

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Personal Branding Strategy

Personal Branding Strategy: The Ultimate Guide to Growing Your Platform

What is personal branding? Why is Personal Branding Important? And what are some personal branding strategies? By Chase Neely, Co-Founder and President of Leverage Creative Group, Inc., and personal brand consultant for artists, songwriters, authors, and entertainment industry leaders 1997. That’s the last year that anyone in our industry seriously questioned whether personal branding was a […]

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