“Did you guys see the IHOP rebrand?” “Yeah. Super weird. They’re International House of Burgers now. How crazy is that?” See that up there? ^ That’s “brand equity.” It’s the intangible, intrinsic business value that comes from instant recognition and attention. Mega-brands like Nike, Coca Cola, McDonald’s, and even IHOP (or should I say IHOB?) […]
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Ever wonder why certain personal brands become wildly successful and some never get off the ground? I have. In fact, for a long time, I thought building a personal brand that actually caught on was the equivalent of winning the lottery. A few fortunate souls received a golden ticket—and the rest didn’t. But luckily, I […]
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So you wanna create a digital product. Because you know: Digital Product + Automated Sales = Passive Income. And just thinking about how a passive income stream could impact your life excites you beyond belief. But when it comes to actually creating a digital product, you don’t even know where to start… Everyone recommends making […]
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It was a cold January morning at IHOP headquarters. A group of creative directors sat around a conference table. “Our bread-and-butter is pancakes. There’s no way we could switch to burgers. That would just be bananas.” “Ellis, I think it’s bologna too. But if we don’t do this, we’ll be toast. Waffle House will consume […]
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You need leads. But you can’t do it alone. There are a lot of tools out there to help you turn website visitors into leads, but there’s a problem: With so many options, it’s hard to decide which is best for your business. If you’re like the rest of the marketing world, you’re pressed for […]
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You’ve been blogging for a while now. You write incredible posts with unique insights, you have your blog set up just how you want, and everything is going great…except one thing: You don’t have much traffic. How in the world do you start generating consistent visitors? It seems impossible. You’ve tried everything the “experts” say […]
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What is personal branding? Why is Personal Branding Important? And what are some personal branding strategies? By Chase Neely, Co-Founder and President of Leverage Creative Group, Inc., and personal brand consultant for artists, songwriters, authors, and entertainment industry leaders 1997. That’s the last year that anyone in our industry seriously questioned whether personal branding was a […]
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