It’s easy to feel lost as you look at the empty white space of a newsletter email draft. Your fingers hover over the keyboard and you hope your coffee grants some kind of magic that will make words just kind of happen on the blank page. Well…nothing’s happening and you’re wasting time because you have…
In a perfect world, your business would sell itself without content creation. But, unfortunately, whether you’re selling a service, a product, or your expertise … marketing is inevitable. People can’t know who you are unless you tell them. The only way to attract people to your business is to put it out there for the…
Guest post by: David Hehenberger Publishing high-quality content on your website is one of the most effective ways to market your business. It can help you reach the right audience, engage web visitors, inspire people to move through the sales funnel, and even help you retain customers and ensure the longevity of your customer…
Have you thought about the best distribution channels to get your products into customers’ hands? You might think the answer is obvious: people will buy your product directly from your website. With a physical product, you’ll ship it straight to your customer. With a digital product, your sales software will send it to your customer automatically. But…
You want to publish content online that will bring new customers to your website … but how exactly do you go about that? Publishing content on your website is easy. You write a blog post, publish it, and you’re done. But when it comes to getting content published elsewhere on the web, you might not…
Do you need a business license to sell digital products online? The short answer — yes. The slightly longer answer — in the vast majority of cases, yes, but the term “business license” can refer to a few different things. So maybe the real question is what do you mean by business license? Whether you’re…
Guest post by: Jason Hamilton For many authors, marketing an eBook can be a long and tedious process. You want strategies that will give you a solid return on investment. But what are the best marketing strategies? To answer that, I made a list of the 22 best strategies (that I know of) for how…
Coming up with blog topic ideas can be tough. Maybe you’ve just started your blog. Maybe you’re not even sure where to begin. Or perhaps you’ve been blogging for months or years. You feel like you have nothing left to say. There are loads of lists of blog ideas out there, but frankly, some of them aren’t…
How much attention have you paid to your content strategy? It’s easy to get busy creating content without really thinking about how it all fits together. You know you need to put out posts on Facebook (and upload photos to Instagram, and reply to those tweets, and pin things to your Pinterest boards) — not…
Content strategy. When you hear that term, you may be thinking of a boring corporate meeting: Jim, get me that content strategy for our new product line for Q3 by the end of the week. But content strategy doesn’t have to be boring. In fact, you should be excited about your strategy. It’s not only…
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