If you’re thinking about creating your own online course, now is the perfect time to do it. Online course sales are approaching $1 billion dollars a day. (Not that you’re in it for the money.) This is indicative of a larger trend: Because of the pandemic, people have been sidelined; they have more free time […]
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You’ve decided to start a membership site, which is a smart move, but where do you look for membership site ideas? And not just any ideas, proven, profitable ideas that fit your expertise? The problem is, there are a ton of articles on the net churning out the same old suggestions for membership sites, but […]
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Imagine you’re the captain of a ship. You get to wear a fun hat and everyone calls you their leader. Lucky for them, you’re a good leader: fair, kind, level-headed. In general, everyone on the ship thinks you’re doing a great job. And you think so too. But there’s a major problem — you don’t […]
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If you want to build a respected online business, branding is non negotiable. It changes your business from a commodity — like everything else on the market — to a unique offering, only provided by you. Thankfully, there are a TON of tools that can help businesses develop unique, instantly recognizable brands. But how do […]
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There’s no such thing as a natural-born leader. Leadership is not an innate gift from the Almighty. Instead, it’s a skill that must be learned. And the hard truth is, your leadership abilities affect everything in your business whether you’re a “natural-born leader” or not. So, if you ever find yourself unhappy with your team’s […]
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“Know your target audience” is common marketing advice, but it’s vague. We’re all good marketers here. We know it’s important to understand our audience. But how do we get from a general picture like… “Greg is our customer avatar. He’s 45 and loves to shop at Sears.” (Greg, you can do better than Sears. I […]
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By: Chase Neely and Robert Lucas Step 1: Find your passion. Step 2: Build a business around it. Seems simple enough, right? But that’s the problem. Passion isn’t simple. And neither is a passion-based business. The idea that entrepreneurs should only do things they’re passionate about or that the only businesses worth pursuing are the […]
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I swear it’s the same every time. I’m in a conference room with a few people, all of them invested in building a new business. I can see the passion in their eyes, and I can feel the strength of their vision. And I get this weird sense. It feels like I’m afloat in an […]
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Guest Post by Scott Schwertly of Ethos3. The year was 2005. I had several years of work experience under my belt in the non-profit space and was offered a new position at a very large publishing company. I had wanted to make the non-profit-to-corporate jump for quite some time, so this was a dream come […]
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McDonald’s, Pepsi, Netflix, and You. What’s the common thread? You’re all brands. Yes, you read that right. Even if you don’t think of yourself that way— You are a brand. Here’s why: You’re selling something (but not in the way you think). You make an impression on people. You need fans. You stand for something. […]
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