It was a cold January morning at IHOP headquarters. A group of creative directors sat around a conference table. “Our bread-and-butter is pancakes. There’s no way we could switch to burgers. That would just be bananas.” “Ellis, I think it’s bologna too. But if we don’t do this, we’ll be toast. Waffle House will consume […]
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You need leads. But you can’t do it alone. There are a lot of tools out there to help you turn website visitors into leads, but there’s a problem: With so many options, it’s hard to decide which is best for your business. If you’re like the rest of the marketing world, you’re pressed for […]
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You’ve been blogging for a while now. You write incredible posts with unique insights, you have your blog set up just how you want, and everything is going great…except one thing: You don’t have much traffic. How in the world do you start generating consistent visitors? It seems impossible. You’ve tried everything the “experts” say […]
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What is personal branding? Why is Personal Branding Important? And what are some personal branding strategies? By Chase Neely, Co-Founder and President of Leverage Creative Group, Inc., and personal brand consultant for artists, songwriters, authors, and entertainment industry leaders 1997. That’s the last year that anyone in our industry seriously questioned whether personal branding was a […]
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